Or … How to Write a Successful Blog
Yesterday, I stood in a long line for two and a half hours … in the cold … in shoes that, even on a normal day make my feet feel like they’re being crunched in a vise. And I enjoyed every minute of it. (Well, except for that shoe thing … and the cold … and the two and a half hours.) 
Because at the end of that line, I got to meet Pioneer Woman!
For the majority of you, especially those of you of the female persuasion, that requires no further explanation. But if you happen to be one of the 53 people left in the country who hasn’t a clue, I’m talking about Ree Drummond, a/k/a The Pioneer Woman, who was appearing at a book signing for her newly released Black Heels and Tractor Wheels.
But wait. There’s more! I actually got to meet Marlboro Man. (Marlboro Man is Ree’s handsome, long-suffering husband–and the focus of every woman’s fantasy since the inception of Ree’s blog several years back.) Her newest book is the story of their meeting and falling in love.
Marlboro Man and I even exchanged a few words before I fainted.

JUST kidding. I remember babbling something to him like: “Do you sign the books with your real name or as ‘Marlboro Man’?” (Ree’s affectionate nickname for her cowboy/rancher guy husband). He drawled (yes, he really does drawl) that if he used his real name, he doubted anyone would even know who he was.
Lest you harbor concerns at my shamelessly throwing myself at the feet of this “other man,” I should tell you that my own, very sweet, long-suffering husband was the one who snapped the above picture. He also stood at my side for that two and a half hour wait, enduring the cold and a line that circled the outside of the library building, suffering right along with me–unequivocally proving that my creature worship had his stamp of approval. He even enjoyed it (except for that thing about the cold … and the long lines … and having forgotten to bring along his coat).
Inside, after a Q & A session, we were divided into groups of forty for the book signing. There were eleven (count them: 11!) groups. Let’s see. That would be (calculating on my fingers and toes) 11 times 4 = 44 times 10 = some 440 people waiting their turn to stand beside Pioneer Woman (and/or Marlboro Man) and get her/their autograph … times how many other libraries or book stores in how many other cities in how many other weeks!
And it all began with a simple blog.
Ree Drummond knows how to do a blog up right! So, I’m thinking it might be a good learning exercise to look at her M.O. and break down exactly what it is she is doing “right.” What makes her blog stand out from all the others? Here are just a few things I’ve come up with.
1. She writes like she’s talking to her own sister or to her best friend. People like that. This is no celebrity so full of herself that her favorite subject is me, me, me. She’s down-to-earth, self-effacing … and funny as all get-out.
2. She keeps it simple and talks about things we can all relate to. Her blog isn’t going to cure world hunger or strengthen the economy. She writes about everyday things–what happened on the ranch, her missing dog, her three-year-old’s difficulties verbalizing certain words, for instance the term “juice bag.” (Hint: I can’t repeat his version lest my blog get red-flagged. Let’s just say it rhymes with juice bag and leave it at that.) She shares her favorite things, her love of photography and cooking … she’s just one of us. Her gift is the ability to leave her readers feeling like they know her personally.
3. She writes something every day, even if only a few words. If you don’t turn up; they (the readers) won’t turn up. They need a reason to tune into your blog. If it’s not updated regularly, they get bored and move on. Let’s face it – a person can only handle so much disappointment. And, let’s face it, there’s no shortage of blogs out there from which to choose.
4. She has no ulterior motives in her blogging. She’s not trying to sell us anything. When she does mention a product, it’s always with a disclaimer: she is not an affiliate marketer and she is not making any money by mentioning thus and such a product. (And frankly, more than once her heads-up has led me to products I now swear by and don’t know how I ever lived without!)
5. She’s funny. People like funny–especially after an unfunny day at work or school. There’s always a place for blogs promoting social reform, how the internet has affected commerce, how the publishing industry has changed, etc. But, occasionally we need something light and airy, something that will help us take ourselves–and life –less seriously. Something that makes us laugh.
6. Pictures. Pictures. Pictures! Ree Drummond sprinkles visual content generously throughout her pages. It breaks up the monotony of a blog and creates interest. It draws the eye. It makes us smile. It’s artistically appealing. A picture paints a thousand words … 
Blogging. Seemed like a decent outlet for my creative bent … a way to express myself, especially regarding special or significant momennt in my life. Thus my blog in memory of my father and, later, my youngest son’s marriage. After all, I do enjoy writing … I even wrote a novel. I hoped a blog might be a good way to promote that novel at some point. (Pipe dream? You tell me, Mr. Agent Man. Sure, there’s not a vampire in all its 400+ pages. And no, it’s not set on some planet south of Glackor, a parallel universe … or even middle earth. But it’s an engaging story nonetheless. A story about real people … with real struggles, with a nice little romance thrown in for good measure. A novel idea for a novel these days. But it worked pretty well for Margaret Mitchell, Anne Tyler, Diana Gabaldon, John Jakes, Sue Grafton …)
Anyway, the book signing was a wonderful success and greatly entertaining. We met some pretty nice people during our long hours in line. A military family with three kids came all the way from Fort Leonardwood, MO. A legal secretary from Perryville (that’s 30 miles south of St. Genevieve). I told the girl behind me that I think I talked to her during our wait time more than I’ve ever talked to some of my friends! That qualifies her as my new best friend! By the way, she took this picture of me and Marlboro Man.
So … I watched Pioneer Woman openly tremble as she stood at the podium facing the masses. Her confessed public speaking anxiety captured the sympathy of all. She talked of Charlie the Bassett Hound and Josh, the very eligible cowboy nephew. She pointed out Marlboro Man, standing faithfully in the wings in all his cowboy-hatted glory–there to extend her his moral support. She entertained some questions from the audience—and she signed my new book.
All of this for free!
Not bad for a Saturday evening’s entertainment.